The comparison between Black Widow and No Time To Die in products

Sunday 17th October 2022

 

The comparison between Black Widow and No Time To Die in products

Black Widow and No Time To Die are both action films which are part of a much larger franchise. No time to die is part of the 25 film James Bond franchise and Black Widow is part of the Marvel universe which consisted of 23 films. Both franchises appealed to different generations, No Time To Die appealed more to the older generations as the first film was released in the 1960s. Black Widow on the other hand appealed more to the younger gereration as the marvel movies were first created in 1980s and publisised more in the 2000s. However the marvel films got attention from the older generation due to the comics. 

Cast and money earned and spent

Daniel Craige is a massive A-List celebrity who played James Bond in the five most recent films in the franchise. He reportedly made £25 Million on his last Bond film and would also receive more money if the box office goes well. No Time To Die also uses other A list celebrities such as emmy award winner, Rami Melik to help bring more viewers as he is a big star due to his role in Bohemium Rapsody. Melik earned around 7 million US dollars in the film, which made him one of the highest paid cast membours. The use of the celebrities meant that No Time To Die earnt £7millon from the UK box office, putting it as the second most successful box office film out of all of the James Bonds. 

Black Widow also used many A list Hollywood celebrities such as Scarlet Johanson and Florence Pugh. Johansson was paid 15 million US dollars upfront before filming which was the highest paid actor in this film. Scarlet earned less than Daniel Craige even though the marvel films overall, have been more modernised and have more younger viewers. Over the 18months of promoting the film, 150 million US dollars was spent on top of there 200 million dollar production budget. Black widow spent more on marketing than James Bond as they advertised more on Disneys streaming platforms such as Disney Plus. Disney revealed that Black Widow                     earned $150 million streaming on Disney Plus and $60million streaming on other platforms. 

                     Posters

Both posters for Black Widow and No Time To Die show off the lead character in the centre of the picture. In the poster on the left the red represents Black Widows character throughout the whole of the Marvel Universe and also makes the Marvel Studios sign stand out. The artist that designed this poster was called Max Ferguson and said to be inspired by the James Bond films. In the James Bond poster the colours that were used throughout all of the posters were white, blue, black and gold. This created unison and also meant that is someone couldn't read what the poster said they still could make out the 007 and Daniel Craige and understand that its the James Bond poster. The Black widow posters used red, white and black and could be distinctly recognised as a marvel film due to the logo and Scarlet Johansson. The use of having Johansson looking directly into the camera meant that the people looking at the poster would feel connected to her and would entice them to watch the film. 

The Male gaze in the marketing 

Both films used strong female actors in their advertising to gain more views. The male gaze is used by the directors to create attractive females to make the film more "exciting" for males. Even though Ana De Armes wasn't a lead in the film and only featured in one of the scenes, she still features in one of main character posters which is adveritised is many countries. In this picture you can tell that the character Paloma is wearing red lipstick and and a revealing, tight, black dress. This appeals to many people in the audience and gives the media someone to focus on. 

In all of the Marvel films, the character Black Widow has been sexualised a lot as the directors have wanted her to wear tight black lycra to make her seem more "athletic", but I think they want her character to appeal to men. Through the marvel films you can see that Johansson's character is wearing less revealing clothes but still is sexualised in Black Widow.

No Time To Die song 

The No Time To Die theme song was written by Billie Eilish and her brother Feanuis in April 2020. It was meant to be realised a few months before the film was released but due to covid only the song was released as the film was postponed. The song won a GRAMMY for the best song written for visual media and received 90,000 chart sales in the first seven days of being released. This song helped the film get more public attraction as it meant that younger generations, who were fans of Billie, were keen to watch the film.