Target audience

Tuesday 1st March 2022

Research on target audience

Before creating a film and an opening title sequence you need to consider the target audience. This is important because it is more effective to market to a particular age group so the film with appeal to many people. If you market to anyone then you have the struggle that not as many people will watch it as it won't appeal to them. You can distinguish the target audience through genre, actors in the film and era. 

Outer banks

Outerbanks is an "action-adventure mystery teen drama" that is about teenagers solving a mystery. The whole concept about Outer Banks is a group of teenagers trying to solve the mystery of why the gold on an old ship went missing. To appeal to our age group Outerbanks contains mystery, romance between some of the cast and attractive people. Also the actors in real life are constantly on social media publicising and promoting the film and also are posting pictures of them filming. I think that it is key for a cast to have some 'attractive' people in it because lots of fans like to fantasise over the characters. Outer banks is also full of of suspense which keeps the younger generation engaged due to social media most teenagers attention spans are not great. The whole concept of Outer Banks appeals to my generation as it's about a group of teenagers not going to school, living by the beach and solving mysteries. The marketing team are also very clever that they release the series when it's summer.

Line of duty

Line of Duty is also an "action-adventure mystery drama" however it is targeted to adults 30+. The concept of line of duty is about two rival police departments that normally get put to work on the same jobs and solve the same crime. Lots of episodes in line of duty include themes of injustice in the police department. To appeal to this age group it contains many different mysteries so it doesn't get boring, these normally include a large action scene when normally one of the protagonists get involved or get injured. It also includes a few relationships in it to keep it exciting as that normally causes controversy in the police department as well. It also is quite factual as the language that they use would be the correct language that would be used in the police department. This also appeals to many adults as they enjoy watching programs that they can benefit off.

The difference:

The difference between a mystery drama for teenagers and adults is that for teenagers there needs to be more action happening constantly and there also needs to be relationships and characters to relate too. For adults there can be less constant action as adults tend to have a better attention span. Due to social media teenagers my age have a worse attention span and if something is boring they normally change what they're watching. I think that for adults there needs to be more educational topics like the correct terminology and costumes. For the younger generation there needs to be more suspense, romance and relatable characters so that the audience feels emotionally involved with what they're watching.

Our target audience

As our opening title sequence is about a wife that thinks her husband is cheating on her, so,  i expect that the ideal target audience would be for people aged 40-70 as its a crime drama. I expect that our whole film will contain a big amount of jump scares and death as that is what features in the opening title sequence. As I also respect the teenagers could watch a film, I would want there to be lots of excitement so they don't get bored of watching it. From the title sequence you understand that the wife is a murderer killing the husbands lover. If I was watching this sequence I would imagine that the rest of the film would feature many more deaths and a police investigation trying to work out or capture who has done the killings.